Back Cover
Look Inside

The Top Ten Mistakes Marketers Makes

Well, first of all, let’s figure out what kind of information we’re talking about here. Typically, it’s information that serves to educate and, hopefully solve a problem that a potential customer is having.


Information marketing is in it’s most basic definition “the process of selling information”. That sounds simple enough, right? But how exactly does that work in an internet-based business?

Marketers assume that the ability to A/B test content makes them scientists, edging closer to a deep truth about their audiences.

They assume that the process of analyzing audience reactions to the brand’s owned content will give them an in-depth picture of that audience: that they can A/B test their way to a meaningful relationship.
This is a mistake; because you can only learn more about the hypothesis your experiment is designed to test.

If your experiment is designed to test only within the narrow parameters of your product, category or competitors, then you are really testing only a very limited micropart of that audience’s interests.

For example, if you are Oral B and your content talks about toothbrushes, those people can only ever really give you feedback based on content about toothbrushes, which is a very narrow picture of who Oral B truly is.

Published Year


Page Count



Kukuvaia Publishing


Series 1


There are no reviews yet.

Be the first to review “The Top Ten Mistakes Marketers Makes”

Your email address will not be published. Required fields are marked *

No more offers for this product!