The purpose of this book is to help business owners and nonprofits—from the one-person show to the marketing department of the large corporations—with the magic of marketing: the creative ideas.
Ideas were built to collect the wealth of creative solutions others have used successfully and offer them as an alternative to paying large amounts of money to professional marketing firms.
Certainly, face-to-face, professional expertise can’t be totally replaced, but it is my intent to place creativity and proven ideas into your hands at a reasonable cost. Ideas offer you a beginning—a starting point. It will not do the marketing for you, but it will help you build your game plan.
Within this book, you will find real solutions to the marketing mystery. Some are simple, while others are more complex. Some ideas you can implement for free, while others will cost money. Regardless of which ideas you use, remember that all of them merit consideration.
As a client told me once, “Sometimes, all it takes is one good idea.”